Suffolk Marketing Blog - Moves With Care

Happy New Year! New Year, New website launch - this time for a rather unusual business. Moves With Care, are the only business in East Anglia offering a "senior relocation service".


Moves With Care approached Business Vitamins when it became clear their old website was simply not fit for purpose. It was an old design and simply wasn't performing well on Google. So, as well as a bespoke design and build, Business Vitamins assisted with the rewriting of the web content and also optimised the HTML tags to bolster the SEO friendliness of the site. The result? Two new enquiries almost immediately after launch.

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Suffolk Marketing Blog - Danbred UK

Business Vitamins are really pleased to announce we've published yet another website! There's nothing like local business, and these guys (Danbred International) are "quite literally" a stones throw away, being based in our home village of Bacton, Suffolk.

It's not all old fashioned farming up here though, oh no. DBi are seriously high-tech, involved with the importing and development of Danish pig stock to produce top quality British farmed pork. Follow the link above to read more - warning - you might want to dig out some of your 'A' level biology notes beforehand... as I said, VERY technical!


Business Vitamins managed all the design, build, contributed to the photography and also assisted in writing some of the copy. The project tied into the creation of a folder and a number of small brochures, designed to promote different aspects of their business.


The website also includes a discussion forum, hosted on the DBi web server.


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Suffolk Marketing Blog - Blackrock Consulting

We at BizVits towers are very pleased to announce the launch of another client website. This time, for a search and selection consultancy with UK offices in Kent and Bedfordshire, Blackrock Search. Simple, eye catching and informative were the keywords we were to consider when designing the site.

And whilst it may be a modestly sized site, it certainly looks the part and adds to their branding very nicely!

Business Vitamins designed and built the site from scratch, with just the company logo to work from! What could we do for you?


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Suffolk Marketing Blog - Rail Marine International

Business Vitamins are pleased to launch the new website for specialist heavy engineering support service company, Rail Marine Industrial Ltd (RMI Ltd). Based in Ipswich and Brantham, RMI were looking for a website which was consistent with their existing branding and colourways, concisely communicated their value proposition and that also fully conveyed their commitment to quality.

Business Vitamins designed and built the site from scratch and also contributed heavily to the copywriting for most of the content.

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Quote: ”Advertising Doesn’t Work!”

As a business owner who regularly attends many networking meetings, this is a phrase I often hear; particularly, I’ve noticed, after introducing myself as owning a marketing agency.

I tend not to speak furiously about the finer points of my industry at such meetings, but this response always intrigues me. So, a few questions:

Q: What makes you say that? A: We spent [insert fee here] on advertising and never got a single lead from any of the adverts.

Q: Was there a tracking mechanism in place? A: Blank expression/please explain?

A device to ensure that when there are phone/email enquiries they can be traced back to the marketing tactic that generated the enquiry. A: No, not really.

This is interesting – without this, even if there WAS a response the business in question wouldn’t know it had come from that advert.

Q: Where did you advertise? A: [insert name of publication here].

The number of times we hear that businesses have advertised in a generic publication or newspaper that isn’t specifically aimed at their desired target audience is incredible! I suspect I know why it happened, often that “last minute deal” the ad-exec called about. Ignore the price; if it’s the wrong place to start with, why would you want to place an advert there?

Q: What was the messaging about? A: Um, it was about our product / service.

No one cares about your product or service. What they DO care about is resolving an issue or problem of theirs, which may or may not be resolved by using your product or service. The solution is to promote the benefit, not the feature. For example, an accountant might advertise how using their services saves their clients time and possibly reduces their tax burden because the accountant knows the right tax loopholes.

Q: Was it quite wordy? A: Well, yes, we have a lot to say about our [insert product/service name here].

Again, few will care enough to read it. Make any blurb on adverts short and punchy. Less is most definitely more. If there is some small print, fine, make it small or ask people to look at it online instead of including it on the advert!

Q: What was the imagery like? A: Oh, it was a picture of our product / stock photo of someone in a suit. Smiling.

There is a place for a product photo in an advert, but why not have it as an inset? The remaining space can then be used to “sell the dream”, which is marketing speak for promoting the benefit again. Example, you sell taps – show a GORGEOUS bathroom, not a picture of a tap. Services are harder to illustrate, but again, think out of the box and sell the dream. If it’s conceptual ensure it’s not so off the wall that no-one gets it. Try to tie in with the main headline.

And so it continues, after which people start to consider that actually there might be more to this advertising lark after all.

At the risk of re-hashing a guide to advertising theory, failed advertising usually falls into one of 5 categories:

1. The advert has been poorly designed, doesn’t focus on the potential customers requirements, but at least is in the right media location.
2. The advert is fantastic, but it’s in the wrong place to reach the desired audience.
3. The advert is fantastic, it’s in the right place, but has no tracking so you don’t know which of your adverts is working.
4. The advert is fantastic, it’s in the right place, it has a simple tracking mechanism... but it’s been booked as a one off. A series booking is FAR more effective.
5. Worst case, it's all wrong and there is no tracking. Of course the tracking part of this is moot anyway as there probably wouldn’t BE any enquiries!!

I once listened to a presentation by a local marketing expert (self proclaimed of course..) who advised her audience to stop advertising if it wasn't working and try something else instead. I would suggest analysing WHY the advertising isn’t working and then make changes accordingly. It's almost certainly fixable.

If advertising doesn’t work, why are there so many of them?

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Suffolk Marketing Blog | The trials of being a mumpreneur

I think it’s fair to say I’m struggling in the office today. Not because the work is difficult or clients are being awkward, but just because I’m tired. I have a three year old daughter who is usually a very good sleeper. However last night, she was awake from just after midnight until about six o’clock this morning.

When I dragged myself out of bed and staggered towards the shower, going into the office was the last thing that I wanted to do. The cosy warmth of the duvet was calling me back to bed. I was also concerned that maybe my daughter was sickening for something and might need her mum today. After all, she is only three. Staying at home with her was appealing.

On the other hand, I had one client who was waiting for their new website to go live before lunch. Another who needed our graphic design team to finalise the designs of their new corporate identity. I had three adverts to get to publishers and two press releases to sign off before distribution. My business needed me there too.

I’m lucky enough to have my husband as a business partner so I do have options. Our daughter is also in a good local nursery that understands our daily lives and the pressures we face. And, as it’s our own business, there’s no big bad boss to tell me off if I’m half an hour late into the office.

But some days it’s hard to be a business woman, wife, mother and daughter. As a business owner, hours are often not nine to five and I can’t guarantee when I’ll get home. I’d like to think I’m professional so my home life is not mentioned to clients. It’s not their problem if my little girl was up half the night. But I still need to be firing on all cylinders. All I can say is that life as a mumpreneur isn’t all four hour days, relaxed lunch meetings and nipping off mid-afternoon to do the school run as some might think.

Thank god for make up to hide the black bags under my eyes and good quality coffee to keep them open.

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Suffolk Marketing Blog - Your Telemarketing

'Your Telemarketing' is a new business recently launched by telemarketing expert Laura Morrison. Offering a range of telemarketing services from cold-calling to database cleansing (and much more..), Laura was keen to establish her business as having a very distinctive and recognisable look.

Working from a new brochure design, Business Vitamins ensured the new website had a consistent look and feel about it. We built the site using static HTML but included a client managed news section using a simple content management system.

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